International Nonmarket Strategy (1001N1)
International Nonmarket Strategy
Module 1001N1
Module details for 2026/27.
15 credits
FHEQ Level 7 (Masters)
Module learning outcomes
Critically analyse by applying appropriate frameworks, the influence of nonmarket issues on the strategic decisions of multinational enterprises.
Evaluate and assess nonmarket strategic options, including lobbying, NGO collaboration and CSR initiatives, to real-world business contexts.
Assess the risks and opportunities arising from nonmarket environments in both advanced and emerging market institutional settings.
Synthesize market and nonmarket strategies to develop integrated approaches that enhance organisational performance and competitive advantage.
| Type | Timing | Weighting |
|---|---|---|
| Essay (2000 words) | Semester 2 Assessment Week 2 Tue 16:00 | 70.00% |
| Coursework | 30.00% | |
| Coursework components. Weighted as shown below. | ||
| Group Presentation | T2 Week 10 (20 minutes) | 100.00% |
Timing
Submission deadlines may vary for different types of assignment/groups of students.
Weighting
Coursework components (if listed) total 100% of the overall coursework weighting value.
| Term | Method | Duration | Week pattern |
|---|---|---|---|
| Spring Semester | Lecture | 2 hours | 111111111110 |
| Spring Semester | Seminar | 1 hour | 111111111110 |
How to read the week pattern
The numbers indicate the weeks of the term and how many events take place each week.
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